However, why put that on the customer? It’s in the “Free Stuff” section of MarketingSherpa, so that’s why those words are in the URL. For this reason, a vanity link isn’t technically a “link” at all, but rather a URL (i.e., the web address).įor example, the URL for our customer satisfaction study is fairly easy compared to some URLs: However, there are times when you would like to create a call-to-action to a webpage that readers or listeners will actually have to type into a web browser themselves. If you’re sending people to a landing page, blog post or online article from a webpage, it’s easy enough to use a hyperlink - like this - to allow your visitors to click and visit the other page. Vanity links make it easier for people to visit your landing pages To find the URL of any webpage, simply look in the browser bar at the top. Every page on the World Wide Web has a URL, even this one. URL is an acronym for Uniform Resource Locator - the webpage address. Ī vanity link is a URL that is in plain English and very easy for a potential web visitor to type in. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This is our latest in a series of posts aimed at helping new marketers learn that language.
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